Our Story

Born and raised in New York, designer Sureena Taparia embodies the spirit and passion of a true New Yorker. With her showroom and workshop located off prestigious Fifth Avenue in the heart of New York City, Sureena creates modern jewelry for a new generation. 

Sureena's love affair with jewelry began in her teens, having grown up with family in the jewelry industry. Early on, she learned to have an appreciation for gems, precious metals and fine craftsmanship. After honing her business skills at Goldman Sachs, she entered the world of fine jewelry with a passion for great design and with her father serving as her mentor. Sureena's approach in design balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity.